Forrester, founded in 1983, is one of the top IT industry analyst firms and competes with Gartner. The research Playbooks are integrated reports, tools, and guidance organized in a framework, specific to professional role, to help with critical initiatives. Forrester has historically been known for “The Forrester Wave,” which is a graphic that illustrates competing products and suppliers. Forrester offers the following data services: CX Index, Business Technographics, Consumer Technographics, and ForecastView (forecasting market trends and shifts), along with interactive dashboards. The vendor selection methodology is comprised of The Forrester Tech Tide, which includes New Tech, Now Tech, The Forrester New Wave, and The Forrester Wave.